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Novelist Gore Vidal once observed, “Nobody is allowed to fail within a 2-mile radius of the Beverly Hills Hotel.” But fail they did repeatedly for more than half a century before entrepreneurs succeeded in turning El Rodeo de las Aguas (“The Gathering of the Waters”) from a cattle ranch to a collection of lima bean fields to a real estate development. Even the hotel, destined to become the city’s iconic “Pink Palace,” drew little attention when Burton Green’s fledgling development company first built it to promote Beverly Hills in 1912. Learn More...